Tech toys for auto dealers
Ralph Kisiel || Automotive News | 1:00 am, February 19, 2007
LAS VEGAS - Dealers flock to the annual National Automobile Dealers Association convention for their franchise meetings and to talk directly with their factory executives.
They also come to shop. Nearly 600 exhibitors packed the floor this year. Dealers comb the exhibition for everything from dealership management systems to help run their daily operations to wireless tablet PCs for their service-bay technicians and showroom sales teams.
This year for the first time, Microsoft Corp. had a booth. Tucked in a corner, the booth nonetheless was a popular spot for dealers checking out the software giant's dealership management system, expected to be launched in 2008.
Exhibitors use the NADA convention to launch products and to showcase existing ones. Here are 10 cool things among the thousands on display.
Want to recognize your customers as they are pulling into your service department? ADP Dealer Services launched its License Plate Recognition product. A video camera mounted at the entrance of the dealership's service drive captures a customer's license plate number before he or she gets out of the car. The plate number is downloaded into the service department's system. The customer's service history is then brought up on screen for the service adviser to have ready as the customer approaches.
KeyTrak Inc.
KeyTrak Inc.'s Auto Plus system eliminates misplaced or stolen vehicle keys - and the cost of replacing them. Keys are attached to clear tags and stored in a locked steel drawer. To get them, you need a user ID, or dealers may opt for the biometric fingerprint reader. Once logged into the system, the user selects the key or group of keys needed. A light illuminates each key tag in the drawer for quick retrieval. KeyTrack is a unit of Reynolds and Reynolds Co.
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Coindata's docuPAD lessens the time a car buyer spends signing forms in the F&I office. The docuPAD is built in an F&I manager's desk. Electronic versions of documents, including retail contracts and leases, can be displayed for the consumer on the docuPAD. Buyers sign forms directly on the docuPAD screen. It instantly flips a document so it's facing the consumer or the F&I manager.
Signature Technologies Inc.
Signature Technologies Inc. displayed its Dealer Display System, which both entertains and informs customers by using digital displays in waiting areas and elsewhere in dealerships. In one section of the screen, a dealership can run a TV program; in the other sections, it can greet customers and promote vehicles, accessories and services. The system supports standard media formats such as JPEG and Flash and can handle all types of displays, including plasma, LCD and outdoor LEDs.
Recordant Sound Mirror
Recordant's SoundMirror helps dealership sales personnel improve their sales pitch by recording face-to-face or telephone conversations - with the customers' approval, of course. Sophisticated software then analyzes the conversations. Hours of conversations can be analyzed at up to 100 times real-time speed to identify key words and phrases. SoundMirror is distributed by Traver Technologies, a subsidiary of ADP Dealer Services.
VeVo
Why just post still photos of vehicles when you can post videos? With VeVo, short for Vehicle Videos, Dealer Specialties enables dealers to post videos of vehicles on their own Web sites or other sites. A dealer can create a 30- to 60-second video commercial for any vehicle on the lot, complete with music and voice-over.
Microsoft Corp.
Microsoft Corp. showed an in-dash computer for navigation, entertainment and computing. Of course, it has a Microsoft operating system. The in-vehicle Atlas CPC-1000 personal computer is made by Azentek, of Grand Blanc, Mich. A variety of automakers inspected it in a 2007 GMC Acadia in Microsoft's booth at the NADA exhibition.
ADP Dealer Services
Using video cameras, ADP Dealer Services' new Network Video product enables a dealer to view, on one computer screen, any area of the dealership, including vehicle inventory lots, which are often out of direct view of dealership personnel. A dealer can see the live images from any remote location with Internet access. Network Video also can be used for visual records of all F&I transactions or whatever money is exchanged.
ADP Dealer Services
R.L. Polk & Co. can attach scores to sales leads that dealers buy. This enables dealers to decide which leads their sales teams should tend to first. Polk uses its predictive-modeling and analytical strengths to help dealers predict which people are in the market for vehicles, what they are likely to buy and how much they are likely to spend.
You may e-mail Ralph Kisiel at rkisiel@crain.com
Panasonic Computer Solutions Co.
Folks from Panasonic Computer Solutions Co. continually dropped their new Panasonic Toughbook CF-19 tablet PC on the floor to demonstrate its rugged magnesium alloy case. Then they splashed water on it to illustrate its sealed keyboard and ports. Dealers could use the PC in their service departments.
Entire contents © 2007 Crain Communications, Inc.
