Kevin Lawrence Joins Recordant

Western US, South America and Asia leadership role for Veteran Sales Executive

Atlanta, GA - November 1, 2007 -- Recordant, the sole provider of audio-capture technology and consulting solutions that generate meaningful and actionable intelligence from organizations’ face-to-face interactions with the public, today announced the appointment of Kevin Lawrence to the position of Vice President of Sales with responsibility for Western US, South American and Asian Markets.

Lawrence has eighteen years experience managing sales teams that drive growth and profitability. He was previously Vice President of Enterprise Sales at Megapath Networks in Pleasanton, California, and is the latest addition to an enhanced Recordant team focused on building additional demand and market validation for its technology, analytics and consulting services.

CEO Chris Etter, said, "Kevin has extensive and solid experience driving sales for entrepreneurial, technology-focused firms. He is the latest addition to our growing team, and I look forward to utilizing his deep expertise and experience as we reach out to enterprises at home and abroad that could benefit from what Recordant has to offer."

Lawrence said, "Recordant has a fascinating and unique technology, supported by cutting edge analytics and innovative support services. My focus now is to drive the US, South American and Asian sales that will take the company to the next level of success."

Lawrence will be based in San Francisco and report to Senior Vice President of Sales and Marketing, Julie Counterman, at Recordant’s headquarters in Alpharetta, Georgia.

About Recordant

Recordant is the first firm to develop and market technology and consulting services that generate meaningful and actionable intelligence from organizations’ face-to-face interactions with the public. Recordant allows retail stores, automotive dealerships, car rental companies, hotel lobbies or military recruiters – indeed, anywhere where employees seek a sales or commitment decision from members of the public - to improve processes, levels of service and compliance standards while training their workforces in the very best practices. Based in Alpharetta Georgia, Recordant is a private company.