Recordant Names New CEO

Chris Etter brings tech experience, sales/marketing focus

Alpharetta, GA - September 25, 2007 -- Recordant, the sole provider of audio-capture technology and consulting solutions that generate meaningful and actionable intelligence from organizations’ face-to-face interactions with the public, today announced the appointment of Christopher Etter to the position of President and Chief Executive Officer (CEO).

Etter was previously the CEO and Chairman of IP Merchant solutions, a company which he founded. He combines a strong technology background with an entrepreneurial track-record, and is experienced in building sales and marketing- focused companies. Etter is expected to leverage these skills as Recordant accelerates its ongoing efforts to build additional demand and market validation.

Speaking of his appointment, Etter said, "To be CEO of a company like Recordant is a chance few will have. It is increasingly clear that our unique, versatile technology has the potential to revolutionize the operations of businesses, government agencies and any other entity that seeks to understand and improve its interactions with members of the public."

He continued, "Anybody who has suffered less than stellar customer service will have an instinctive feel for the potential benefits of our technology, analytics, and consulting services. My job now is to make those benefits available to forward-looking organizations everywhere, and I believe we have the product and the team to do just that."

Board Chairman James Judson, said, "Chris Etters’s strong background made him the obvious choice to take Recordant to the next level of success. His enthusiasm for our product, our company and our team was immediate and we are delighted that he has agreed to take the helm."

About Recordant

Recordant is the first firm to develop and market technology and consulting services that generate meaningful and actionable intelligence from organizations’ face-to-face interactions with the public. Recordant allows retail stores, automotive dealerships, car rental companies, hotel lobbies or military recruiters –indeed, anywhere where employees seek a sales or commitment decision from members of the public - to improve processes, levels of service and compliance standards while training their workforces in the very best practices. Based in Alpharetta Georgia, Recordant is a private company.